PRIVACY POLICY

Last Updated and Effective as of: September 23, 2026

A. Overview

This Privacy Policy (the "Policy") governs the collection, processing, and handling of personal information on the websites located at rockem.com and rockemsocks.com, as well as any associated mobile applications (collectively, the "Site"), operated by Rock 'Em Apparel Co. d.b.a. Rock 'Em Socks ("Rock 'Em Socks", "we", "us", or "our").

This Policy describes:

  • The types of information we may collect from you or that you may provide when you register with, access, or use the Site, including media uploads for product customization.
  • Our practices for collecting, using, maintaining, processing, protecting, and disclosing that information.

This Policy applies only to information we collect on or through the Site. This Policy does not apply to information collected offline or by third-party platforms that may link to or be accessible from our Site. Please read this Policy carefully. By accessing or using the Site, you agree to be bound by this Policy. If you do not accept these terms, you must discontinue your use of the Site.

B. How We Collect Information

We collect information from and about users of the Site:

  • Directly from you when you provide it to us.
  • Automatically when you access or navigate the Site.
  • Through tracking technologies and analytics tools.
  • From third parties, including commercial data partners and licensing partners.

Information You Provide Directly to Us

When you access or use the Site, register an account, or place an order, we may ask you to provide:

  • Personal Identification: Name, postal address, email address, and telephone number.
  • Account Credentials: Username, password, and profile details.
  • Order & Transaction Data: Details of products or services you purchase, order history, billing information, and fulfillment preferences.
  • User-Submitted Media & Device Permissions: Photos, artwork, graphics, or other visual media ("User Content") that you upload or submit to customize products, as well as permissions granted to access your device’s photo library or camera via our Site or mobile app interface.
  • Communications & Support: Records of email correspondence, inquiries, or support tickets when you report a problem with the Site.
  • Surveys & Promotions: Responses to surveys, contests, or promotional events sponsored by us.
  • User Contributions: Information, comments, or reviews you submit to be published or displayed in public areas of the Site ("Posted"). User Contributions are transmitted at your own risk.

Media Access, Storage & Customization Permissions

When using our customization features:

  • Scope of Device Access: Access to your photo library or camera is requested solely to enable you to select, crop, preview, and upload images for printing onto customized merchandise. We do not access, scan, or retrieve photos or files from your device other than those you explicitly select and submit.
  • License & Storage for Fulfillment: You retain ownership of your uploaded photos. By submitting photos or media, you grant Rock 'Em Socks a non-exclusive, worldwide, royalty-free license to store, crop, format, display, and reproduce the uploaded images strictly for the purpose of manufacturing, printing, fulfilling, and delivering your custom order, as well as handling customer support or re-order requests.
  • Copyright & Image Authorization: You represent and warrant that you possess all necessary rights, permissions, model releases, and intellectual property authorizations for any image, photo, logo, or artwork you submit for printing.

Automatic Information Collection and Tracking Technologies

As you navigate through the Site, we automatically collect technical usage data using technologies such as:

  • Usage & Device Details: IP addresses, browser type, operating system, traffic data, location logs, and communication details.
  • Cookies & Tracking Files: Small data files stored on your computer or mobile device that aid site navigation and user preference recognition.
  • Web Beacons: Small electronic files (clear gifs, pixel tags) that permit us to count site visitors, track email open rates, and verify server integrity.
  • Third-Party Analytics: We utilize third-party analytics tools, including Google Analytics, Needle, and Chartbeat, to analyze traffic patterns and user interactions over time across different websites.

C. Payments Processing

We offer paid products and services on our Site and utilize third-party payment processors for secure checkout operations. Rock 'Em Socks does not store or directly collect raw credit card numbers or full payment card details. Financial data is provided directly to our accredited payment processors, whose handling of your personal information is governed by their respective privacy policies and compliant with PCI-DSS standards.

D. How We Use Your Information

We use personal information collected on or through our Site for the following purposes:

  • Core Service & Custom Fulfillment: To present our Site and its contents, process custom product orders, print user-submitted photos onto merchandise, process transactions, fulfill deliveries, handle returns, and manage billing and collections.
  • Personalization & Optimization: To recognize you upon return visits, remember your preferences, pre-populate form fields, and speed up site searches.
  • Customer Support & Communications: To respond to inquiries, notify you of changes to our products or Site, and send reminders regarding items in your shopping cart.
  • Marketing & Promotional Content: To send you news, special offers, and information about goods or services that may be of interest to you.
  • Audience Analysis: To measure site performance, evaluate audience size, analyze system security, and refine our user experience.
  • Contract Enforcement & Intellectual Property Protection: To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including protecting against intellectual property infringement, fraud, or misuse of our customization tools.

E. Disclosure of Your Information

We may disclose aggregated, non-personally identifiable user information without restriction. Additionally, we may disclose personal information:

  • To Service Providers: To contractors, IT infrastructure providers, print production vendors, marketing partners, and delivery couriers who support our core business and order fulfillment operations.
  • To Business Partners & Commercial Data Partners: To advertisers, ad platforms, networks, social media platforms, and commercial data partners for their own marketing, advertising, or promotional purposes.
  • To Licensing Partners (Including the NFL): As an authorized seller of licensed products, we may share relevant customer and order information with our licensing partners—including the National Football League ("NFL")—for reporting, analytics, marketing, customer support, and legitimate business purposes. Shared data remains subject to the respective licensor's privacy policy and terms of use.
  • To Co-Branded & Sponsorship Partners: To partners who collaborate with us on sponsorship opportunities, co-branded merchandise, or joint promotions.
  • In Corporate Transfers: To a buyer or successor in the event of a merger, restructuring, dissolution, or sale of company assets where customer data is among the transferred assets.
  • For Legal & Safety Compliance: To comply with court orders, laws, or regulatory demands; to enforce our Terms of Use or Terms of Sale; or to protect the rights, property, or safety of Rock 'Em Socks, our licensing partners, our customers, or third parties (including exchange for fraud protection and credit risk reduction).

F. Your Choices About Our Information Practices

We provide options regarding how your data is handled:

  • Tracking & Cookies: You can configure your web browser to decline browser cookies or alert you when cookies are sent. Disabling cookies may affect the functionality of certain areas of our Site.
  • Device Permissions: You may restrict or revoke access to your device’s photo library or camera through your device settings at any time; however, revoking access will prevent you from uploading photos for custom product orders.
  • Promotions & Marketing Emails: You can opt out of receiving marketing communications by adjusting your preferences in your user account dashboard, utilizing the "Unsubscribe" link in sent emails, or emailing us directly at info@rockem.com.
  • Do Not Track Signals: While our Site responds to certain signal types, you can manage preferences through browser settings and third-party opt-out mechanisms.

G. Accessing and Correcting Your Information

You can review, edit, or update your personal account information by logging into the Site and visiting your account profile page. You may also contact us at info@rockem.com to request access to, correction of, or deletion of personal information or submitted media you have provided. Deletion of all personal information may require closing your user account.

H. Children’s Privacy & Age Restrictions

Our Site is intended strictly for users who are 18 years of age or older (and not intended for children under 13). We do not knowingly collect personal information from children under 13 years old. If we learn that we have inadvertently collected personal data or media from a child under 13 without verified parental consent, we will delete that data promptly. If you believe we hold information about a child under 13, please contact us using the information below.

I. Changes to Our Privacy Policy

We post any updates to our Privacy Policy on this page. If we make material changes to how we process or treat personal information or submitted media, we will notify you via email or through a notice on our Site homepage. The date of the most recent revision appears at the top of the page. Continued use of the Site after notification constitutes acceptance of the revised Policy.

J. State-Specific Privacy Rights

Residents of certain U.S. states (including California, Colorado, Connecticut, Virginia, Texas, and others) may possess additional rights regarding their personal information under state law. These rights may include:

  • The right to know and access specific pieces of personal information collected.
  • The right to request correction of inaccurate personal data.
  • The right to request deletion of personal information.
  • The right to opt-out of the processing or sharing of personal data for targeted advertising or commercial data sales.

To exercise any applicable statutory privacy rights, please submit a written request to us using the contact details provided below.

K. Contact Information

If you have questions, comments, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Company Name: Rock 'Em Apparel Co. d.b.a. Rock 'Em Socks
Email: info@rockem.com
Postal Address: 5051 LB McLeod Road, Suite A, Orlando, FL 32811
Websites: rockem.com | rockemsocks.com